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Scott Nelson

Founder & CEO, Board Member

Scott Nelson is the Chief Digital Officer of Tamarack Technology. He has more than 30 years of strategic technology development, deployment and design thinking experience working with both entrepreneurs and Fortune 500 companies.

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Articles by Scott Nelson

Posted by Scott Nelson in Perspectives on 5/27/2021
The harsh reality of Internet & enterprise software-based business models is that one scales exponentially and the other scales only as fast as the company can develop a relationship with each customer. But knowing your customers needs and meeting those needs is a fundamental of any business. So how does one succeed independent of relationships-by-name? The answer to this paradox can be found in three key principles in the practice of SaaS business models.
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Posted by Scott Nelson in Perspectives on 4/21/2021
What’s “new” today will not be the same as “new” in the future yet no one expects innovation cease – it’s part of our human nature and the driver of economic growth.
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Posted by Scott Nelson in Perspectives on 3/30/2021
Every generation of technology promises innovation and 5G is no exception. Scott Nelson explores variations in 5G that could make equipment finance more relevant to both providers and consumers of the technology.
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Posted by Scott Nelson in Perspectives on 3/17/2021
Recently I was asked to opine on trends in the sensor marketplace. The question is one I have considered many times in my career and lately is a daily consideration given the importance of data to both personal and professional life. The challenge with the question is that sensors are no longer just a physical thing. Today we can combine data inputs from multiple sources, some physical some virtual, add some cognitive insight, and craft a recipe for a new measurement. But recipes only work reliably when the ingredients are fresh and the instructions followed diligently.
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Posted by Scott Nelson in Perspectives on 3/2/2021

(This article written by Bill Verhelle & Scott Nelson appeared on Equipment Finance Advisor on March 2, 2021)

Creating New Business Models wi 

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Posted by Scott Nelson in Perspectives on 2/17/2021
“If you can’t explain your physics to a third grader, you don’t understand it.”
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