When it comes to working hard and having fun, no one does it better than Norma Arias. In her role as vice president of professional services, Norma works tirelessly to manage Tamarack’s fast-growing professional services team. Outside the office, she enjoys supporting her community, moonlighting as a musician, and becoming a citizen of the world.

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Every month we will be featuring an interview with a member of our team so you can get to know them better. To Kick off the series, meet Andy Hedstrom! Andy joined the Tamarack Team in February to lead the development of Tamarack’s growing sales team.

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How do you define innovation? This was the initial question posed by moderator Scott Nelson during the March 3, 2022, Monitor Live+ Panel: Creating a Future for Your Company. In presenting the question, Nelson used the Peter Drucker’s definition to lead off the discussion. “Innovation is an effect in economy and society, a change in the behavior of customers, of teachers, of farmers, of doctors, of people in general”

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Everything from the economy to the housing market is changing at an accelerating pace. Technology is the key to futureproofing your organization. So, how should organizations prepare themselves for the future?

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The pressure to be competitive in the equipment finance industry has never been higher. The Covid-19 pandemic and the current economic conditions combined with the need for equipment finance companies to satisfy both current and future customer expectations have driven the industry to a place where digital transformation is no longer “nice to have”, it’s essential.

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At the Annual ELFA Convention in San Antonio last month Scott Nelson moderated a panel on how millennials will shape the market over the next 30 years and how equipment finance businesses should be preparing for change. The panel was kicked off by an interview with well-known demographer, Kenneth Gronbach, and featured panelists: Zach Kimball, Jena Morgan, and Shea Huston.

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