Customer Experience

Posted by Tamarack in Tamarack News and Updates on 1/20/2022
Tamarack CDO Scott Nelson has been invited to be a founding member of The First National Bank in Sioux Falls’ (FNBSF) Marketing and Technology Advisory Council.
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Posted by Scott Nelson in Perspectives on 8/25/2021
“Put the customer first” is a business fundamental as old as the occupations of baker, brewer and candlestick maker. But our relationships with customers have changed dramatically since the time of town square markets. Thanks to exponential technologies like the Internet, social media, software-as-aservice and the Internet of Things (IoT), change is accelerating dramatically and the world of equipment finance is no different than other industries. We too are having to keep up with change and one could even say we have been behind given our anxiety around fintechs, cybercurrencies and new ecommerce competitors.
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