New name reflects company’s strategic vision and expanding technology capabilities
Tamarack Consulting, a leader in providing independent software solutions in the equipment finance and commercial lending industry, has officially changed its name to Tamarack Technology, Inc. The name change reflects the company’s new focus supporting digital transformation within the equipment finance industry.
“Over the past nine months we’ve have gone through a metamorphosis of sorts and the name change reflects who we are and where we’re going,” said Daniel Nelson, founder and CEO of Tamarack Technology. “Our core values of integrity, collaboration and ingenuity remain but we’ve have defined a new mission, expanded our team with new technology expertise, and charted a course to help lead digital transformation in the equipment finance industry.”
The company’s evolution reflects the changing dynamics within the equipment finance industry as well as the advancements in the technology of equipment such as IoT and AI – both of which are poised to transform operations within the industry. According to Nelson, “the equipment finance industry is uniquely positioned to help others get access to the marvelous new equipment and digital services that connected technology enables while simultaneously benefiting from access to real-time equipment data.”
“At Tamarack, we believe in unlocking the opportunity of data with access to capital and that data protects capital,” said Nelson. “We’re committed to helping lessors and their customers implement and integrate digital technologies to innovate both their offerings and operations. For us, it’s about leveraging data of all types to reduce risk and improve operational performance.”